THE BRIEF

Celebrated businessman and author Ray Dalio came to us wanting to expand his presence and influence into a new relam, social media. He wanted to bring his management theory, and the topic of his award winning book Principles, to a larger audience. The full ask would include an expansive branding campaign aimed at advertising Ray’s selected works across an array of social media platforms.

THE WORK

On multiple social media platforms, and using a variety of graphic, animated and filmed pieces, we built a visual and personal brand for Ray Dalio. The various work is comprised of advertisements for his books, filmed and edited social media content from his conversations with others, infographics from his books brought to life for social media, and selections from his life principles, amont a variety of other pieces.